The Ritz-Carlton Yacht Collection Expands to Asia Pacific with New Leadership and Ultra-Luxury Superyacht

July 13, 2024 - The Ritz-Carlton Yacht Collection has appointed Sebastian “Seb” Seward as the Vice President and General Manager for the Asia Pacific region. This significant appointment coincides with the company's upcoming third ultra-luxury superyacht, Luminara, which is set to debut in July 2025. Luminara will embark on its inaugural season in the Asia Pacific in December 2025, marking a pivotal expansion for the company in this diverse and growing market.

In his new role, Seward will be responsible for driving the expansion of The Ritz-Carlton Yacht Collection across Asia Pacific. His focus will be on strategic commercial initiatives and sales strategies to strengthen the company's presence. Based in Sydney, Australia, Seward will report to Kristian C. Anderson, Senior Vice President of Global Sales. He will lead a support team dedicated to enhancing key relationships across Asia, Australia, and New Zealand, with a particular emphasis on increasing brand awareness and engagement.

“As we continue to expand our global presence, Seb’s appointment underscores the strategic importance of the Asia-Pacific market to The Ritz-Carlton Yacht Collection,” said Anderson. “Immense interest has already been demonstrated in this diverse region—one that shares a passion for the ultra-luxury yachting experience offered by The Ritz-Carlton Yacht Collection. Seb’s extensive experience and leadership will be invaluable as we continue to elevate our offerings and presence in this key market.”

Seward brings over 12 years of experience in the travel industry, including key roles in sales, revenue management, and strategy. Prior to joining The Ritz-Carlton Yacht Collection, he served as Head of Joint Business, overseeing significant multi-billion-dollar joint ventures involving British Airways and oneworld Alliance partners American Airlines and Japan Airlines.

With the imminent launch of its second superyacht, Ilma, in September 2024, and preparations underway for Luminara in July 2025, The Ritz-Carlton Yacht Collection is setting new standards for luxury experiences at sea. Luminara will offer 10 enchanting journeys across Asia Pacific, exploring 28 ports in 10 countries between December 2025 and May 2026. Destinations will include Japan, Thailand, Vietnam, and other exotic locations.

The introduction of Luminara and the appointment of Seward reflect The Ritz-Carlton Yacht Collection's commitment to delivering exceptional and immersive experiences to its travelers. The company's continued growth and strategic expansion into the Asia Pacific region highlight its dedication to becoming a leader in the ultra-luxury yachting market.