Dolce & Gabbana's €99 Dog Perfume Faces Backlash Amid Luxury Pet Trend Criticism

In an unexpected move, Italian luxury fashion house Dolce & Gabbana has introduced a perfume exclusively for dogs, priced at €99. Named "Fefé" after the co-founder Domenico Dolce’s beloved dog, this alcohol-free scented mist is designed to offer a luxurious olfactory experience for canine companions. The fragrance combines delicate notes of ylang-ylang, musk, and sandalwood, presented in an elegant bottle adorned with a 24-carat gold-plated paw. As a bonus, each purchase comes with an exclusive Dolce & Gabbana dog collar.

The company’s promotional video for "Fefé" showcases sleek, well-groomed dogs enjoying the fragrance, emphasizing the product as part of a "playful beauty routine." Dolce & Gabbana describes the scent as "a tender and embracing fragrance crafted for a playful beauty routine," aimed at enhancing the bond between dogs and their owners.

However, the launch has not been without controversy. Animal rights organizations, including PETA, have raised concerns about the potential negative impact of such products on dogs. They argue that perfumes designed for human sensibilities could cause discomfort or distress to dogs, whose sense of smell is far more sensitive than humans. The Royal Society for the Prevention of Cruelty to Animals (RSPCA) also warns that altering a dog’s natural scent could interfere with their ability to interact with their environment and other animals.

Despite the backlash, Dolce & Gabbana's new dog perfume represents a growing trend in the luxury pet market, where high-end brands cater to pet owners willing to splurge on their furry friends.

For those intrigued by this unique product, it’s available now in Dolce & Gabbana stores and online. Whether it will gain popularity or fizzle out under the weight of criticism remains to be seen.

For more details, you can explore the product on Dolce & Gabbana's official site or check out coverage from news outlets like BreezyScroll and Not the Bee.